Tipster for our times

Meet Mindy McAdams and her Website. She a professor and Knight Chair for Journalism at the University of Florida's College of Journalism and Communications. She's got a book out called "Flash Journalism: How to create multimedia news packages," which I've added to my toolkit list below. And her Website is host to lots of multimedia reporting information, from where the free tutorials are stashed, to ways of thinking about telling a multimedia story. Go there, browse, click and read. This is good stuff to learn, and she is generous with information. You could make a study of her "Online Journalism Examples and Tips." Go there. Do it.

Tension around the "customer"

My apologies for being absent lately. A bike accident (I hit a pedestrian while pumping home late one night) and the flu (down and out for half a week) left me scrambling to catch up. Nearing the end of the winter quarter, papers and projects are due.

One of my recent assignments delivered an entrepreneurial-minded quote that I thought was important to modern news organizations. It came from Shai Agassi, head of software development for SAP, the third largest software company in the world, based out of Germany. He's the Palo Alto office, and likely the future head of SAP worldwide. So in Silicon Valley, he's hot stuff.

Agassi emphasizes the customer's experience. If SAP can make the "end-user's" experience wonderful, that's a good, competitive thing to accomplish.

Here's the quote:

Sandhill.com: Do you have advice to share with other software executives?

Agassi: It is important to think "out-of-the-box" as much as possible. By that I mean, software executives need to always bring in the perspective of the customer and remember that our business is about what the customer wants to consume, not what we are trying to build. You need to picture what the customer sees when he opens the box - not what you put into it. Think about what you can do to simplify consumption of your product - that is the best thing you can do for your customers.

Creating a good customer experience is pivotal. The competitive climate demands it. Newspapers can benefit from some of this entrepreneurial thinking, by seeing themselves as their customers see them. Do your customers find you useful, necessary, compelling? Or boring, static and not enough? What are they telling you about their user experience?

For sure, newspaper Websites have to be user-friendly, fast-loading, intuitive to navigate, the very best in the business. But what those pages contain is more critical than just an excellent user interface.

News organizations have to find a way to give their customers what they don't know they want. Or even think they don't want, like eat-your-peas public policy reporting. It's a sophisticated and strategic calling.

Watching the Frontline's News War is sobering. I'm thinking here of the interview with the head of ABC News as he defends the kinds of titillating stories Dateline has turned to -- moms and their teen daughters learning to pole dance, or the hunt for sexual predators. Lowest common denominators, for sure; information evaluated as entertainment. If customers get to define news, does it mean 24/7 of Anna Nicole Smith, as cable recently delivered?

Of course there's a higher calling to news; we've always known that. It takes leadership and commitment to get there, and in this ultra-entrepreneurial era, commercial success.

I just got a copy of "News Values: Ideas for an information age" by Jack Fuller. It was written in 1996, and we're still asking the questions he posed in his introduction:

How much should newspapers reflect the beliefs of the communities they serve? How much should they provide moral leadership? What is the proper relationship between journalism and marketing? Journalism and profit-making?

Like our software entrepreneur, Fuller's pragmatically paying attention to the customer:

For the most part I have tried to locate the news values in the desires and interests of the American audience.

But he sees a big difference, a big danger.

It is often said that a society gets the press it deserves. I am not sure about that. But I know that in the end it gets a press no better than it wants. ... If the public is led to accept shoddy or dangerous goods, the public will prevail. So it is up to the newspapers to make news values compelling enough that people will see in them their deeper interests.

"Shoddy and dangerous goods." That's a scary and disturbing description, a catalyst to keep pushing for quality in these uncertain times.
The danger is that newspapers will patronize their customers, or assume their classic and now outdated role of information "gatekeeper." Here's where the concept of a new partnership with the customer might take hold -- a joint definition of needs.
I'm gonna keep reading Fuller's book, and promise to share what I learn there. I hope he has convincing guidance on where to go from here.

Meet the creator of this viral video

Bear with me. First, here is the hypertext video that has been posted everywhere. My point in showing it here is just in case you missed it, but also, to then link to an interview with its creator, a cultural anthropologist talking about what it means.

Now, here is an intriguing interview with the maker, Michael Wesch from Kansas State University. He was interviewed by John Battelle on Searchblog: Thoughts on the intersection of search, media, technology and more.
A taste of Wesch's thinking:

For me, cultural anthropology is a continuous exercise in expanding my mind and my empathy, building primarily from one simple principle: everything is connected. ... As I tried to illustrate in the video, this means that a change in one area (such as the way we communicate) can have a profound effect on everything else, including family, love, and our sense of being itself.

And:

For me, the ultimate promise of digital technology is that it might enable us to truly see one another once again and all the ways we are interconnected. It might help us create a truly global view that can spark the kind of empathy we need to create a better world for all of humankind. I’m not being overly utopian and naively saying that the Web will make this happen. In fact, if we don’t understand our digital technology and its effects, it can actually make humans and human needs even more invisible than ever before. But the technology also creates a remarkable opportunity for us to make a profound difference in the world.

The good professor has had some commentary at his Web site, and you can comment too. He expects to keep working on this. As of 2.21.2007, it had some 1,310,565 views on YouTube. He's obviously speaking to us.

The "ouch" factor

This, from the Los Angeles Times media columnist Tim Rutten, is sobering. He calls journalists to church with a plea for motive self-examination based on embarrassing revelations about their peers in the Scooter Libby trial (Judith Miller, Tim Russert, Matthew Cooper):

The picture that emerges here is of a stratum of the Washington press corps less interested in the sort of journalistic privilege that serves the public interest than in the kind of privileged access that ensures prominent bylines and good airplay.

And in the baseball doping BALCO case (SF Chronicle's Mark Fainaru-Wada and Lance Williams, who accepted leaked grand jury testimony from defense attorney Troy Ellerman; Ellerman then went out and argued that the ensuing publicity would deny his client a fair trial):

To assert any form of journalistic privilege in a situation like that is something far worse than moral obtuseness. Conspiring with somebody you know is actively perverting the administration of justice to your mutual advantage is a betrayal of the public interest whose protection is the only basis on which journalistic privilege of any sort has a right to assert itself.

If it isn't yet clear:

Journalists consumed with a self-interest so strong that it makes them the willing dupes of manipulative sources report what they're meant to report and not the information the public has a right to know.
...both the Libby trial and BALCO case can be seen as the indictment of the kind of journalism that asserts the right to protect its sources, to protect the public interest, but to conceal its own self-interested shortcomings.

So now you want me to take video?

So goes the lament from the mainline print reporter. Let me do what I'm good at...writing. Don't make me take pictures, too. Shoot video, no less.

I point out this piece, "You Must be Streaming," from New York Magazine because it addresses just this moment in journalistic history. And in the writer's view, any journalist brings tools to the table that no amateur can match, regardless of how rough the beginnings. Writer Kurt Andersen:

Whereas the YouTube paradigm is amateurs doing interesting things with cameras, the newspapers’ Web videos are professional journalists operating like amateurs in the best old-fashioned sense.

Calling this a "flux moment," writer Andersen notes how differently The New York Times and the Washington Post are handling their video effort and packaging. At NYT, the two newsrooms are merged; at Washpost, still separated. Times highlights its daily offerings, Post buries under a hard-to-find button, Andersen argues.

The article looks at an emerging video journalist from each newspaper, the Times' David Carr (with Carpetbagger blog and video, shown tripping over red carpets as he does his reporting), and WP's Travis Fox, the globetrotting one-man-band who never appears in his own videos. Two worth watching as the new medium, Web video by newspapers, emerges.

Anderson's point is to highlight this very moment, when it is all up for grabs.

The passionate, improvised, innovative reinventings, as opposed to the final, fully professionalized reinventions, are often the coolest moments in cultural history. Think of movies in 1920, TV in 1955, or public radio in 1980. ... And this very moment, before anyone professes to know much more than anyone else, is probably the beginning of the new medium’s great golden age. Enjoy it while it lasts.

Thanks to Sacred Facts for the tip to this piece.

An excuse to put my dog in my blog

Meet Clare, our dog who stayed behind in Anchorage and lives with dog buddy Rudy (see white paws in one pic, white dog in other -- that is Rudy). Clare is wearing a green T-shirt because she had a few stitches on her shoulder after a run-in with a tree. My only justification for putting my dog in my blog came from reading a passage in a book about meditation. Stick with me here, this won't take long.

Have you ever looked at a dog and really seen it in its total "dogness"? A dog is quite miraculous when you really see it. What is it? Where did it come from? What is it doing here? What are its feelings?
Children tend to think about things this way. Their vision is fresh. They see things as if for the first time every time. Sometimes our seeing gets tired. We just see a dog. "If you've seen one, you've seen them all." Our thoughts act as a kind of veil preventing us from seeing things with fresh eyes.

So my point? Look at journalism through fresh eyes. See the post below, too, where a very successful newspaper publisher in Norway is doing well online. One link to his success, say analysts, is he brought in some 'fresh eyes.' I hope we can be our own fresh eyes in American journalism.

News from Norway: online success

A newspaper publisher in Norway is finding financial success online, according to this business report from The New York Times. The company is Schibsted in Oslo. Noting how well things are going for this newspaper company, a Harvard business professor is making a case study of it. Says the professor:

“There’s no question they managed this transition earlier than a lot of newspaper companies, and they’re in a better position as a result.”

Besides investing aggressively in online for a decade, the publisher brought in non-newspaper managers from a business consulting firm who were willing to sacrifice sacred cows if that was necessary. Said one:

“The main thing they have done is to recognize that the consumer is king.”

Of course there are special circumstances in Norway. Schibsted dominates the online market and includes a successful classified site in its arsenal. And Norway has the highest newspaper readership in the world, so readers trusted the brand when it went online.

The Harvard professor, Bharat N. Anand, wonders: Can this success be exported?

“The big question is, ‘Is this a repeatable success, or is it a very good 10-year run?’ And how far can it travel outside Scandinavia?”