The messy public

I'm a fan of comments at the end of stories, anonymous, not even registered on the newspaper site. I'm a fan of engagement.

So it's disappointing to find out that the half dozen folks commenting at the end of a story are sniping at each other like unhappy siblings, or speculating about the sex lives of the subjects in the story. Tiresome hardly begins to capture the disappointment.

Where is the civic discourse? And how long will it be before my newspaper will adopt slashdot community self-policing of comments? I don't think newspaper editors are meant to be the only adult in the playroom, clicking off comments, cluck-clucking their distaste for the rabble.

So, tonight I watched the Jim Lehrer News Hour, and paid close attention to the interview with Andrew Keen, author of "The cult of the amateur." You can read the full interview here.

One taste:

ANDREW KEEN: The key argument is that the so-called "democratization" of the Internet is actually undermining reliable information and high-quality entertainment. By replacing mainstream media content, high-quality radio, television, newspapers, publishing, music, with user-generated content, we're actually doing away with information, high-quality information, high-quality entertainment, and replacing it with user-generated content, which is unreliable, inane, and often rather corrupt.

Well, Andrew Keen would be describing the forums on my newspaper. One of the main worries is that thoughtful people will be so turned off by the lowbrow nature of existing commentary that they'll bypass this opportunity to engage. I'm still thinking about all this. I have a great faith in the group to throw up a glint of genius, a profoundness that speaks to us all. Yet, I have seen plenty of evidence that the group fails to produce.

Still, I have faith. All true things are complicated, and the good mingles close by the bad. We need to talk about it and think about it and write about it before we understand.

So, even though I've been disappointed, I don't want to turn off public comments. I put my two bits on the cyber community to say out loud so as to be heard by all: We're talking seriously here. If you aren't, find someplace else to talk.

Here's Andrew Keen on a panel discussing the democratization of media. Think about it.

Quick observations before the week begins

See that white up high on the mountains? That's not a cloud up there. That's snow. Time is passing, the season is changing.

(Note to readers: Frankly, I think every blog post needs an image, and today this is mine for you.)

Here's a few observations from this week.

• Print has authority.

1. My newspaper invites readers to send in their "nice catch" fish photos. This is Alaska and we get a ton and post them online in a gallery that gets lots and lots of hits. We use these reader-submitted photos with the print solicitation to send in more fish pictures. Now, all the people sending images into the web are asking: "When will my photo run in the newspaper?"
2. I was out at a local high school talking to some students who want to start a publication. There's already a student newspaper, but in their estimation, it covers only fluff. They want the freedom to report on issues that go beyond football, prom, homecoming. They want to write about their community. Because they are digital natives, I wondered if they wanted to create a Website for their stories. NO! came the answer. Why? I asked. "Because if it is in print, it has much more authority."

• Multimedia has power.

1. Alaska is in the midst of a political corruption scandal with many revelations emanating from courtroom proceedings. We've been working to obtain the court exhibits (which include undercover video and audio recordings) to get as much of that up on our Web site as we can. It's fascinating to hear a 70-year-old Bill Allen, who pleaded guilty to bribery, tell a courtroom which legislators he has bribed, and why. His testimony is slow and stilted, he suffered from an accident about five years ago that impaired his speech. The man sounds broken. Short of being in the courtroom and hearing him in cross-examination, listening to these audio recordings reveals a layer of tragedy worthy of a book. No entity but my newspaper is making the effort to listen to hours and hours of transcripts and prepare them to go online at our Web site. This is a huge public service. So, print may have power, but multimedia -- audio and video, seeing it and hearing it with your own eyes and ears, that is POWERFUL.

• The two in combination? Look out.

Overdue update

So, you know your blog is hot when the only comment you have is from a guy named Adam who's promoting his abs exercise site. That's humbling.

To be honest, this site is like trying to learn to play the piano. You have to practice, even when no one is listening. So I can definitely take this. It's the practice.

Anyway, I've been carrying a potential good post around in my head for a couple of days. I think this item would work well here, a piece of philosophy from a Silicon Valley famous person named Guy Kawasaki. In one of my classes, entrepreneurial journalism, the professor required us to read Kawasaki's book, "The Art of the Start." In it, he suggests that a start up doesn't need a mission statement, it needs a mantra.

I liked the sound of that. The only mission statement I'd been a part of was pretty bad -- filled with dead words and 5th-grade earnestness. So I believed a mantra could be better than a mission statement.

Let me cut to the chase here....I liked Kawasaki, and then I found a podcast of his, speaking somewhere at Stanford. And what he said to young entrepreneurs seemed quite applicable to the times we journalists find ourselves in. We are at sea, a dark and stormy sea, and we hope for a break in the clouds to get a good reading on the sextant. Kawasaki offers one.

He says,

Don't work to make money.
Work to make meaning.

There are three ways to make meaning.

Improve the quality of life.
Right a wrong.
Prevent the end of something good.

Nothing I've heard recently sounded more like a mantra for journalists than that. Here is the very short YouTube link. See what you think.

Comments from readers

Here's a little Online Journalism Review diatribe against the LA Times for shutting off comments on stories, and recently editorializing that reader comments are as dangerous as Osama bin Laden. Hmmm.

This is a debate in my own newsroom. I weigh in on the side of allowing comments and inviting the community of commentators to police their arena. Flag inappropriate comments, talk directly to those folks about the climate and tone of discourse you want. The journalist is not expected to be the only parent in the room. To cut off the commentary is too much of a missed opportunity.

This is my job, really

That's me, in the blue coat in the background. It's a sunny August day, I'm out of the office, chatting up moms and dads, coaches, quarterbacks, tight ends and cheerleaders. I'm swimming in middle-America, which today includes defensive linemen with amazingly long and vowel-studded Samoan last names.

I'm building hyperlocal, as in a sudden, new wing of our web site devoted strictly to some 30 schools statewide with football and eight with flag football teams. I want those user-generated mom-and-dad-produced photos on every single team page. I want the kids to chat online about their team and the one that whupped them. I want the coaches to argue with our two pick'em sports reporters who select the top 5 games every weekend and predict winners.

Suddenly, I wish that I had made that third effort to have coffee with Dan Gillmor down in Palo Alto. Author of "We the media," journalist Gillmor is a guru of hyperlocal and how delicate this new audience is to cultivate. I've got email lists for booster parents and harried coaches. I write thank you emails to folks who send in images. I argue with our web editor about the prep site: It HAS to be easier to use! Let's celebrate reader participation by displaying their photos BIG, with lotsa credit.

Why am I doing it? Because I believe that community news organizations like the one I work for will soon (now, even) include a blend of us and them. Them is the people who live and work in the communities we report on. Us is, well, the fewer and fewer of us left in American print newsrooms. We need them to build connection in our pages, the glue of community. They need us to hold powerful people's feet to the fire: government officials, school administrators, business people. We work for the readers. So if they can contribute some of the content that binds a community - names, faces, achievements, good work - then the newspaper's reporters can focus on their role, getting at the hard and complicated truth, facts people need to know.

OK, I'm getting off my soapbox now.

I read an interesting post today at Mediashift about all the jobs shifting from print to online. I felt like I was the poster child for the structural adjustment newspapers are making. I went away for a year, read tons on the shifting world of journalism, took a multimedia fellowship at Berkeley to dip my toes in the water, and now I am back in the work world -- making the adjustment. I haven't written or edited a single story since I came back. Instead, I've been building Web pages, learning why they scream
ERROR instead of nicely displaying what I built, and editing little videos for our Web site. Now, I want to consume Final Cut Pro and Soundslides and html and Dreamweaver tutorials in one fell swoop. I want all those skills, yesterday. Then line me up with some database management software. It's a different world, not necessarily a bad one.

A new post! Back on the team.

I am back at work at my old newspaper. I started July 5, and here it is, almost the end of August. My new job is AME for Interactivity. Translation: growing audience use of our Web site.

I came back with so much energy I gave people headaches. I also very much want to keep learning -- web usability, mostly. So I'm jumpy and eager...(feel a headache coming on?) While I learn to dispense my enthusiasm in manageable doses, I also have regrets, like why didn't I make many more videos while I was away so it would be even easier now...

What I most want to know is how to make our site as user-friendly as it can be. I was thrilled to see that the Fresno Bee site won notice in the Bivings Report as one of the 10 best newspaper websites the other day, so I've been studying them. We have a good site, don't get me wrong. I just want to contribute to making it as user-friendly and rewarding a visit as I can.

I started some prep sports efforts, hence the preps image above. As long as I have been at a newspaper, the sports staff has been answering questions about why they can't do more. It seems obvious that an easy way to expand that coverage is to invite the folks participating in it to send in their photos. So, we made little business cards with our Web address for the prep football and flag teams, sent them off to distant schools and walked them around to the nearby schools. Thirty-some schools in all, or at least web pages, if you count girls and boys individual team pages.

The girls have never had much attention for their flag games, so they are thrilled. Kids are sending in photos, not just parents. The big Anchorage football schools, 8 of them, are used to the paper paying close attention to them, so coaches have been nice but not that helpful. Distant schools don't get much attention, so they've been more interested in sending in photos, just to get noticed. A Kodiak booster parent took mugshots of the entire team and sent them in on CD.

A big hit is a pre-weekend video where our sports reporter and another local radio sports reporter go on the record, in a 2-minute video, picking their top 5 games of the weekend and naming the winners. The coaches are paying close attention.

Both reporters say everywhere they go they hear about it. This is a true up-from-the-bootstraps effort. Our prep writer has never done radio or TV, so it was his first time in front of a camera. By week 3, he was noticeably more relaxed. Because production time is an issue at a small paper, we are doing the video right in our photo studio; we'll take it out to the ballfield for the playoffs. We break up the talking heads with some of our great still photos of the players that the two reporters are talking up. I have to give a lot of credit to our sports staff -- they've embraced these new ideas and leapt right in. They have a prep sports blog that 5 of them contribute to. And our photo staff has probably shot more football than ever before, just to make sure we have lots of visual excitement on the prep site.

I have been spending my Friday nights and Saturdays at prep football games, stalking the bleachers for parents with video and still cameras. When I tell them what I want,
they smile and say "Sure." And in three weeks we got about 150 photos, and growing. There's no part of this job that I don't do.
From stalking the games to shooting images to seed the web site, to hanging the banner displayed here at the city's little football stadium. It feels a lot like marketing; there was a point last week where I needed to listen to an early Rob Curley podcast about giving the readers what they want, in spades, that helped with that.


It's great fun being out of the office and hanging with the sports reporters on the sidelines, meeting principals, coaches, parents, kids.

The challenge for me is making this new part of our Web site friendly to readers. It's frustrating to succeed at getting people to send in content, but maddening that it isn't easy for them to find it on our site. That requires that I know more web management than I know, and the people who know it better than me are so busy managing our site that they can't teach me. So, it's a slower process than I'd like, but I have every confidence I'll get there. I want the user experience on the site to be intuitive and rewarding -- after all, these readers are doing work for us, about something they care about.

It's a pretty feel-good situation, although there is the downside of other prep sports not getting this same attention. We hope to grow it -- to basketball (girls and boys) and maybe hockey.

Other new ideas include video letters to the editor, snagged from the KC Star. Our state fair is on right now, and the letters editor, who is very interested in learning new skills, grabbed one of our two little hand-held video cameras and headed to the fair Friday, inviting folks to give us 30-seconds of what's on their mind. We'll find out Monday how it went. Next up in editorial is a letters blog, so writers can comment on today's print letters TODAY on the Web. I have visions of a cyber-editorial board, but about that time I could see I was causing headaches. So I retreated for awhile, to be visited again soon.

Something else our editorial staff did that got a lot of notice was running the full audio of Senator Ted Stevens most recent visit with the editorial board. It was 54 minutes long, I think. The editorial writers excerpted and transcribed some key points on the printed page, but then included the entire audio on our Web site for those interested. And people were interested. TV News picked it up, and made our use of audio the news --- the fact that we'd done this. It was fun because newspapers are frequently discussed as the old media, the old form, the "yesterday" version. But not that night, not at all. We had a many-minute TV segment that talked up how the new tools were changing the way news consumers get information. And it was tied tightly to our newspaper and its website.

Well, it's Sunday night and tomorrow starts another big week. I promise not to write so much next time. And a word to the wise: It's berry-time in Alaska.

Stormy weather aboard the Alaska ferry

Hello. When I posted this hastily one night in Juneau, at the Silverbow Inn, I didn't have time to add any detail, just throw up the pictures of a stormy trip. I was on my way back to Anchorage, Alaska after a year at Stanford reveling in a John S. Knight midcareer fellowship. All wonderful things do end. I remember one of my teachers saying: one day more, and the fellowship wouldn't be as great as it was. So, the 20 of us are all journeying back to where we came from.

As you can see below, we were plagued by stormy weather out of Bellingham, Washington. We were on the graceful old Columbia, a 35-year-old, very comfy vessel. We camped on the back deck under the solarium roof, which included some toasty heat lamps. We had a three-night journey up to Juneau. Lucky for us, we weren't tent-camping out on the backdeck of the ferry, which looked more like this:

After the storm, the weather improved dramatically!



And I made it home, safe and sound, reunited with my dog Clare who'd been staying with a friend and her dog for the year.