Once there, check out [clips] where you can listen to:
- Make it easy to use. The first is a 6-minute talk telling newspaper editors at the 2006 ASNE conference in Seattle that the ease of use of their Web sites is extremely important. What's Google's 54-word rule? Bottom line, if it isn't seamless for the consumer, she'll click away.
- Who is the digital audience? The second talk is about 20 minutes and has a little power point you can watch while you listen. This is a talk given to the San Francisco Chronicle staff in 2006 about who the new audience is, and how to get in the game. This is worth viewing because it will introduce you to some sites you may not know.
- Under [content visualization] check out Phylotaxis and wefeelfine and Marumushi Newsmap. Pretty soon you get the feeling that straight and orderly lines of text on an opening Web page don't cut it anymore.
- The New York Times is paying attention. My Times Reader is still in beta and is a way to view The New York Times online in a modular format, instead of scrolling down (and scrolling and scrolling.) That consumer experience, again.