Friday, February 9, 2007

Rating the 2008 Prez-wannabe sites

I'm new to this site, called The Bivings Report. They describe themselves as "a source of news, insight, research and analysis on the web-based communications industry." I've started noticing their analysis of the presidential campaign Web sites. Hilary Clinton's site gets a thumbs-up in a recent post:
...this site impresses me with its lack of fluff and solid design. The red, white and blue palette is toned down for a less giddy experience. The user's eye doesn't bounce around. It goes where it was intended to go: the logo to the video to the action center. It's also only as Web 2.0 as it has to be.
...The overall initial experience is refreshingly pleasant here and I am into the content quickly without having to click through any registrations or toil through a video or splash page. High marks.

Scroll down for a thumbs-down on John Edwards conflict over firing some bloggers:
At this point the Edwards' campaign has pretty much pissed off the entire blogosphere over this (liberal and conservative). What a mess.

And, under the McCain banner, some bloggers are cautioning against being used by campaigns:
If the blogosphere wants to maintain a position of credibility, then we cannot be seen as the mud factory of the elections, especially in the primary. Campaigns (for President or anything else) that want to use blogger credibility as a channel to reach the voters need to be careful of using bloggers to bubble attack memes up to the surface.

We've only just begun.

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