Friday, February 9, 2007

Salmon site

I wrote last week about the potential for creating a "story shell" for salmon on the ADN Web site. The idea behind it is to cluster information on an ongoing story, to make a place for readers/stakeholders to gather, get informed, discuss. Dialogue, not monologue.
No sooner had I posted than I got an email from a Canadian nonprofit with just such a site, called Think Salmon. They would love to partner and share information. Their site is still in Beta and launches later this year. It is less science-oriented, and more culture-oriented. I think a newspaper site would have room for both.

The images pictured here are from the art section of their Web site. Salmon benches, who knew? (Images posted by Aileen Penner.)

I'm also reminded of a lecture from the multimedia boot camp at UC Berkeley. Jane Stewart cautioned newspapers not to let non-news organizations leap out ahead of them with powerful Web sites. She had examples from the sports world (pro football, college athletics, horse racing, NASA) where commercial or science interests created "news" sites that were more exciting and powerful than newspaper versions of those activities/events. The cautionary tale here is to own your own turf. We could own salmon/Iditarod/northern art, etc etc etc.

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